PANTONE®VIEW Colour Planner Summer 2013 - Unity & CO.

Here at IONA Lizzy’s trending continues as we move forward to SS13. We were invited to join the Pantone^®View Colour Planner SS13 webinar, which is an insightful report into the world of colour, from fashion and interiors to cosmetics and sportswear.

The colour forecast, Unity & Co, is a palette range created by the colour specialist, Pantone^®, which reflects the “rediscovering of power in numbers and embracing a new culture of unity.”

Our findings from the webinar match IONA’s previous reports on colour blocking - “Recent colour block stories on the catwalk have paved the way for a new sense of colour confidence among consumers. For some time, colour alone has been a significant factor in purchasing decisions. Today, equally important is the context of those colour statements – the finish, fabric and form in which it is used,” said Laurie Pressman, vice president of fashion, home and interiors at Pantone.

Pantone^® View Colour Planner Spring/Summer 2013 contains the following eight palettes:

CO-llective

“Brights move from the primary spectrum of past seasons into a new fluorescent range. These super strong colours are paired with a family of soft sisters: five sweetened pastel tones.

CO-nversation

Slowly emerging from white, mauve and fuchsia develop into delicate hues, while a warm sand tone forms a stable base for the more ethereal pink. The resulting range is subtle and delicate, infusing a sense of calm and serenity.

CO-llaboration

A new approach to neutrals, dusted pink, greeny-blue and burnt yellows create a family of easy base colours for outerwear and interiors alike.

CO-nnected

Connected is a colour range for celebrating enthusiasm and the vitality of life, as yellow emerges from pure white, diluted and matte at first then gaining energy to end up reflecting the sun.

CO-mmunity

A new level of natural colours which are easy to mix and use, replacing black for a far more exotic approach - dry browns, watered browns, wood browns and earth browns.

CO-ntain

Based on naturals; simple, refined whites like eggshell; flesh tones, which reinforce the belief that neutrals are becoming more coloured; warm and static black with deep navy and duck-egg blue.

CO-mpanion

A monumental simplicity of colours with their feet in nature suggests combinations of confident opposites or intimate tonalities. It is a core baseline palette of blues that frames and sets all the key accents.

CO-nvivial

Satisfying a demand for brighter colour, but framed in more tasteful tones, the conviviality palette has all the personality one would expect from a family of brights, but allows for a more practical colour application.”

All references taken from Pantone View Colour Planner SS13 – Unity & Co

PANTONE®VIEW Colour Planner Summer 2013 - Unity & CO.