PANTONE®VIEW Colour Planner Summer 2013 - Unity & CO.
Here at IONA Lizzy’s trending continues as we move forward to SS13. We were invited to join the Pantone® View Colour Planner SS13 webinar, which is an insightful report into the world of colour, from fashion and interiors to cosmetics and sportswear.
The colour forecast, Unity & Co, is a palette range created by the colour specialist, Pantone®, which reflects the “rediscovering of power in numbers and embracing a new culture of unity.”
Our findings from the webinar match IONA’s previous reports on colour blocking - “Recent colour block stories on the catwalk have paved the way for a new sense of colour confidence among consumers. For some time, colour alone has been a significant factor in purchasing decisions. Today, equally important is the context of those colour statements – the finish, fabric and form in which it is used,” said Laurie Pressman, vice president of fashion, home and interiors at Pantone.
Pantone® View Colour Planner Spring/Summer 2013 contains the following eight palettes:
“Brights move from the primary spectrum of past seasons into a new fluorescent range. These super strong colours are paired with a family of soft sisters: five sweetened pastel tones.
Slowly emerging from white, mauve and fuchsia develop into delicate hues, while a warm sand tone forms a stable base for the more ethereal pink. The resulting range is subtle and delicate, infusing a sense of calm and serenity.
A new approach to neutrals, dusted pink, greeny-blue and burnt yellows create a family of easy base colours for outerwear and interiors alike.
Connected is a colour range for celebrating enthusiasm and the vitality of life, as yellow emerges from pure white, diluted and matte at first then gaining energy to end up reflecting the sun.
A new level of natural colours which are easy to mix and use, replacing black for a far more exotic approach - dry browns, watered browns, wood browns and earth browns.
Based on naturals; simple, refined whites like eggshell; flesh tones, which reinforce the belief that neutrals are becoming more coloured; warm and static black with deep navy and duck-egg blue.
A monumental simplicity of colours with their feet in nature suggests combinations of confident opposites or intimate tonalities. It is a core baseline palette of blues that frames and sets all the key accents.
Satisfying a demand for brighter colour, but framed in more tasteful tones, the conviviality palette has all the personality one would expect from a family of brights, but allows for a more practical colour application.”
All references taken from Pantone View Colour Planner SS13 – Unity & Co
PANTONE® and other Pantone trademarks are the property of Pantone LLC. ©2011. All rights reserved.